The SPARC Consulting Group (SCG) provides business, financial, and strategic consulting services to universities and university presses, learned societies, and other academic and nonprofit organizations.

The following paper was delivered at a program entitled, “Scholarly Journals: Our Futures in the Digital Soup,” presented by the Council of Editors of Learned Journals on December 30, 2004 in conjunction with the Modern Language Association Annual Convention.

It’s a hot topic at academic conferences, library association meetings, and scientific forums. During the past decade, the debate about how to transform scholarly publishing has animated discussions around the globe. The problem is clear: Scholarly journals cost too much. But though a variety of solutions has been proffered, none has yet been so widely embraced that the underlying structures have shifted appreciably…

A 2004 guide to Open Access and an invitation to be a part of the movement.

This guide will help your organization: navigate its new role as policy influencer; communicate effectively with the media; deliver an effective message; sell a particular story; act as a valued media source. And if something goes wrong, this guide will pilot you through the most important points of crisis communications.

SPARC is an active participant in the Information Access Alliance (IAA), a group of library organizations working to highlight the budgetary impact of the rapid escalation of the price of information, particularly of journals in science, technology,