http://www.sparc.arl.org/blog/turning-paywalls-opportunity-open-access-button-has-arrived

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Heather Joseph, Executive Director of SPARC
Earlier this week, at a satellite meeting of the Berlin 11 Open Access Conference, an innovative new tool to help enable access to research was unveiled. The Open Access Button, brainchild of undergraduate medical students David Carroll and Joseph McArthur, was designed to tackle the frustration shared by millions of individuals who search for research articles online, only to have their progress slowed – and often halted – by paywall pages requesting payment in exchange for viewing the article.